National Parts Manager (CASE Division) at CFAO Motors Kenya

Job Purpose

This role is accountable for the parts business P&L by driving sales growth, optimizing supply chain performance, developing high-performing teams, controlling expenses, mitigating risks, and delivering outstanding customer experience.

Main duties and responsibilities of the Role

• Ensure the right number and quality of staff to meet targets and customer satisfaction.
• Set individual targets, track performance, and implement corrective actions to meet objectives.
• Drive Parts department performance through KPI definition, measurement, and analysis.
• Prepare daily, weekly, and monthly management reports with clear actions for performance variances.
• Develop and propose the annual Parts Sales business plan; ensure achievement of revenue, GP, and customer satisfaction targets.
• Prepare monthly forecasts and action plans with progress reports to senior management.
• Pursue and expand new business opportunities and parts sales through dealers, fleet customers, stockists, authorised service centres, tenders, government, donor-funded projects, branches, and retail customers, including identifying opportunities in tenders, lease, and framework contracts.
• Oversee parts stock control, including weekly, monthly, and bi-annual perpetual stock takes, and manage the Central Parts Depot (CPD) for receiving, binning, dispatch, and stock takes.
• Conduct competitor price analysis, negotiate with manufacturers, and review prices to maintain competitiveness and budget GP.
• In collaboration with Marketing Department, plan and execute parts sales and marketing promotions (seasonal packages, service clinics, open days, etc.).
• Conduct regular field visits to understand market dynamics and customer expectations, and expand product offerings in line with market demand while providing timely order updates to customers.
• Optimize retail store operations for agility and efficiency to support workshop and retail customers.
• Coordinate demand analysis, ordering, order follow-up, and review of ageing parts to reduce obsolescence.
• Manage existing suppliers, develop new suppliers for better pricing and quality, and oversee parts procurement and logistics to reduce overall parts cost.
• Control expenses to remain within approved budgets.
• Eliminate or reduce risks and enforce compliance with SOPs, 5S, and Safety standards.

Knowledge, Skills & Experience

Minimum level of academic and professional qualification required to perform effectively in the role 

• Degree in Agricultural /Automotive Engineering or other relevant field
• 7 years of relevant working experience with minimum 5 years at a Supervisory level in an organisation of similar size of operations
• Minimum 3years working experience in sales in the automotive industry
• Experience in Agri-mechanization Industry is desirable
• Product knowledge i.e., tractor specifications, Basic mechanical knowledge is desirable